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Zero Hora

The newspaper Zero Hora was founded in may 4th, 1964, one month after the military coup that took down João Goulart’s (a Rio Grande do Sul politician) presidency and installed a dictatorship in the country that lasted for over 20 years. It appeared as a Rio Grande do Sul’s version of the newspaper Última Hora, was bought from journalist Ary de Carvalho by the Sirotsky family, owner of the Grupo RBS.

It’s the newspaper with greatest circulation in Rio Grande do Sul, and although it is considered a multi-state newspaper sold all around the South region, it has the 5th largest circulation in print and digital newspapers in Brazil. It is considered a “prestigious” or “reference newspaper” for featuring news close to the “official world” and presenting them to an assumed public interest.

Even though it’s content is directed at a readership from the South region, and it’s edited in Porto Alegre. The newspaper presents national and international content in 17 sections. It employs over 200 journalists; over 100 columnists and has a branch office in Brasília.

Similar to other media outlets owned by Grupo RBS and other groups in the South region, Zero Hora is considered by many researchers a newspaper that values proximity to the readership and a coverage that focuses on gaucho traditions and “local culture”, which explains it’s large circulation.

Since 2017, it’s digital content started being articulated with Rede Gaúcha Sat’s radio content through the GaúchaZH online portal

Key facts

Audience Share

5.99% (IVC)

Ownership Type


Geographic Coverage

Regional supra-state media

Content Type

Paid content (tabloid)

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo RBS


Ownership Structure

Zero Hora belongs to Grupo RBS. The group is owned by the Sirotsky family.

Group / Individual Owner

Media Companies / Groups

General Information

Founding Year



Maurício Sirotsky Sobrinho – founder of Grupo RBS.


Marta Gleich - Currently an editor at the newspapers Zero Hora and Diário Gaúcho and the CEO of ClicRBS, the journalist from Rio Grande do Sul held different positions in the RBS Group since 1983.


Nilson Vargas


Sede Porto Alegre (RS) - Av. Ipiranga, 1075 | Azenha | CEP: 90160-093 | Tel: (51) 3218 1600 -

Financial Information

Revenue (in Mill. $)

2016: R$ 426

Operating Profit (in Mill. $)

2016: losses of R$ 9.4

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

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