Rede Transamérica
Rádio Transamérica was founded in 1973 in Recife (PE), by banker and enterpreneur Aloysio de Andrade Faria, then owner and president of Banco Real and currently owner of Conglomerado Alfa. The network has currently 73 stations and affiliates (which Conglomerado Alfa calls franchises), in 15 Brazilian states, reaching 2,525 municipalities.
It was the Northeast’s first FM radio station. In 1990 it started transmitting via satelite, which allowed for the creation of the Rede Transamérica network, through it’s affiliate system.
Since 2000, Transamérica network is formed by three sub-networks: Pop, Hits and Light. The three sub-networks have content consisting of musical programming and sports, directed at different audiences. A part of the programming is shared between the three sub-networks and the rest is exclusive to each one. The same happens between network heads and affiliates: part of the content is transmitted nationwide and part is produced locally.
Transamérica Pop is directed at a younger audience and focuses on pop/rock, black and dance music, with a humorous language; it has 12 stations in 8 states. Transamérica Hits is directed at the “popular segment” and young audience with an “eclectic musical programming”, focused on national and international hits; it has 59 stations, is based in Belo Horizonte (MG) and generates content in São Paulo. Finally, Transamérica Light is directed at an “adult and educated” audience, putting together news coverage and musical programming focused on international pop music, MPB and World Music; it has only 2 stations, one in Curitiba (PR) and one in Feira de Santana (BA).
Audience Share
2.8% (PBM)
Ownership Type
private
Geographic Coverage
National media
Content Type
free content
Media Companies / Groups
Conglomerado Alfa
Ownership Structure
Rede Transamérica belongs to Conglomerado Alfa. The group is controlled by Aloysio de Andrade Faria.
Group / Individual Owner
General Information
Founding Year
1973
Founder
Aloysio de Andrade Faria – former owner and president of Banco Real. He is the main owner of Conglomerado Alfa.
Ceo
Luiz Guilherme Albuquerque
Contact
Sede São Paulo: Rua Pio XI 1587, Alto de Pinheiros - São Paulo - SP - 05468902 - (11) 30245800 / www.radiotransamerica.com.br
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Headlines
http://www.meioemensagem.com.br/home/midia/2016/01/26/transamerica-e-napster-criam-aplicativo.html
http://Meio & Mensagem. Transamérica e Napster criam aplicativo. Accessed Sep. 2017
Sources
http://www.radiotransamerica.com.br/pop/rede_Hlt494988880_Hlt494988881/_Hlt494988880_Hlt494988881conteudo/midia-kit-midia-kit
