Grupo Sada - Grupo Editorial Editora Sempre

Grupo Editorial Sempre Editora is the communications branch of Grupo SADA, infrastructure and logistics conglomerate owned by Italian-Brazilian enterpreneur and politician Vittorio Medioli. The group owns 30 other companies, among which are of note: SADA Transportes e Armazenagens (transportation and storage), Deva Iveco, SADA Cruzeiro, Erta Automotive, OMR Componentes Automotivos – Brasil, SADA Logística, SADA Siderúrgica, SADA Bio-energia (responsible for the São Judas Tadeu power plant, in Jaíba – MG). Since 2006, the group sponsors and manages SADA Cruzeiro, a volleyball team which won many championships since 2011.

The group’s history began when Vittorio Medioli, an Italian born in Parma, moved to Brazil at age 25 to found SADA (Spedizione Autotransporti Depositi Associati) Transportes e Armazenagens. The company was founded in Contagem, in the Belo Horizonte metropolitan region, in 1976, with the purpose of providing logistic support for the first Fiat factory in Brazil, inaugurated in Betim (Minas Gerais) in that same year. In 1983, the company’s headquarters was transfered to Betim and it currently occupies an area of 743,829 m². Their matrix is based in São Bernardo do Campo (São Paulo) and affiliates are found in 17 cities all over Brazil, besides three in Argentina. It is one of the largest road transport companies in Latin America and it offers services of vehicle and cargo transportation, storage ,yard management and port operations.

The group’s trajectory is a clear example of well established relationships between cultural and economic elites, between industry, media and politics. Medioli is married to writer and enterpreneur Laura Machado. The Machado family is a traditional Minas Gerais family, and produced important Brazilian writers such as Aníbal Machado, Maria Clara Machado and Lúcio Machado de Almeida. The publisher was Lúcia’s initiative, who now runs Grupo Editorial Sempre Editora and writes a column for O Tempo, as does Vittorio Medioli.

Besides, still in 1989, Medioli started a life in politics. He became a member of PSDB (Brazilian Social Democracy Party), became a federal deputy for Minas Gerais for four consecutive mandates (1990-2006). In Congress, he was head of several comissions that discussed themes in areas related to his companies activities. In 2009 he and his wife became members of recently founded PHS (Humanist Solidarity Party). In 2016, Medioli was elected Mayor in Betim. News recently published in the press speculate a Governor campaign in Minas Gerais state in 2018.