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Valor Econômico

Valor Econômico is a newspaper created in a joint-venture formed in 2000 by the Folha and Globo groups - a partnership that was undone in 2016, when the Marinho family (of Grupo Globo) bought the Frias family shares.

The then columnist of Folha de S. Paulo Celso Pinto defined the initial 160 staff of journalists and the guidelines of the newspaper that claims to be “the best and most qualified content of economical journalism in the country”. He left the news staff in 2003 due to health complications. Vera Brandimarte, who already worked in the newspaper since its foundation as associate director, took over the position.

Valor Econômico quickly became leader in the print segment on economy, finances and business. The daily newspaper however still has a small market penetration. Valor has an average circulation of 60,389 copies. The major revenue model for Valor is the publication of the balance sheets of different companies in their print newspapers.

Key facts

Audience Share

1.80% (IVC)

Ownership Type


Geographic Coverage

National media

Content Type

Paid content (standard)

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Globo


Ownership Structure

Valor Econômico belongs to Grupo Globo, which is owned by the Marinho family.

Group / Individual Owner

Media Companies / Groups

General Information

Founding Year



Grupo Folha and Grupo Globo


Frederic Zoghaib Kachar


Vera Brandimarte (editorial Director) and Heloísa Magalhães (editorial Director in Rio).

Other Important People

When it was founded, the Board of Directors: Flávio Pestana (president), Celso Pinto, Carlos Eduardo Lins da Silva and Vera Brandimarte. The Editorial Board included Antonio Manuel Teixeira Mendes, Celso Pinto, Flávio Pestana, João Roberto Marinho, Luiz Frias, Luiz Eduardo Vasconcellos, Merval Pereira and Otavio Frias Filho.


Sede São Paulo - Avenida Francisco Matarazzo, 1500 - : Ed. New York, 1º, 2º, 3º, 8º - Água Branca - São Paulo - SP - CEP: 05001-100 - Telefone: (11) 3767.1012 - .

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

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