Rede Mix FM
Mix FM radio (106.3) was founded in 1997 in São Paulo by João Carlos di Genio – founder and CEO of Grupo Objetivo, one of the largest private education groups in the country. The Mix FM network, established in 2005, currently owns 22 affiliate stations in 14 States in Brazil.
The station’s programs are the same in all affiliates, but the content is produced locally (musical selections, program’s ordering, news bulletins and information). Each station has their own website and some have local partnerships with other stations and companies.
Directed at a younger audience - the same audience for the group’s education activities - the programming is composed of music, mostly national and international pop.
Their most important rivals at a national level are Jovem Pan FM radio, Transamérica and Band FM. All these networks have a considerable amount of time dedicated to musical programming (with different styles). They differ in the quantity and format of their entertainment, varieties and journalism programs. Mix FM, compared to others, broadcasts more music and has a reduced news coverage time.
Audience Share
2.6% (PBM)
Ownership Type
private
Geographic Coverage
National media
Content Type
free content
Media Companies / Groups
Grupo Objetivo - Grupo Mix de Comunicação
Ownership Structure
Rede Mix FM belongs to Grupo Objetivo. The group is owned by João Carlos Di Gênio.
Group / Individual Owner
General Information
Founding Year
1997
Founder
João Carlos Di Genio - currently the owner of Grupo Objetivo, also has business in real estate and owns farms.
Ceo
Marcelo Braga
Editor-In-Chief
Marcos Vicca
Contact
Sede São Paulo: Rua Vergueiro, 1211 Paraíso - São Paulo - São Paulo - CEP: 01504-001 - (11) 2166.1500 - www.mixfm.com.br
Financial Information
Revenue (in Mill. $)
Missing Data
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Sources
http://radiomixfm.com.br
