Rede CBN
Radio CBN consists of 4 stations (in São Paulo, Rio de Janeiro, Brasília and Belo Horizonte) owned by the network and 24 affiliates in 15 states of Brasil, with focus on journalism (“all new" model). It was the first radio station with this model in the country.
CBN also has a portal linked to globo.com and some columnists’ blogs. It has around 100 commentators, addressing the following editorials: Behavior and Society; Culture; Economy; Education; Sports; Gastronomy and Leisure; Enviroment and Sustainability; Coorporate World; Politics; Health, Well-being and Science; Technology; Urbanism and Cities. Most of them are present in other outlets by the group, such as GloboNews and Rede Globo.
Its target audience are people from upper classes, and the regular program reflects that. The content of CBN gives a broad space to themes related to finances and company management and privileges the view of business people and investors in themes connected to economy and politics.
CBN Network has content partnerships with BBC Brasil, Radio France (RFI Português) and Rádio ONU (UN Radio).
Audience Share
2.2% (PBM)
Ownership Type
private
Geographic Coverage
National media
Content Type
free content
Media Companies / Groups
Grupo Globo
Ownership Structure
Rede CBN belongs to Grupo Globo. The group is owned by the Marinho family.
Group / Individual Owner
General Information
Founding Year
1991
Founder
Roberto Marinho
Ceo
Marcelo Soares
Editor-In-Chief
Ricardo Gandour
Contact
CBN São Paulo - 780 AM / 90,5 FM / Rádio Excelsior Ltda. / 150 kw - ZYD 800 / Rua das Palmeiras , 315 - Santa Cecilia - São Paulo – SP.CBN Rio de Janeiro - 860 AM / 92,5 FM / Rádio Mundial S.A. / 35 kw - ZYD 464 / Rua do Russel, 434 – Glória - Rio de Janeiro – RJ.
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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