Diário Gaúcho

Founded in 2000, Diário Gaúcho is a tabloid characterized by dramatic language, large number of images and short texts, with themes taken from day-to-day life or of personal interest to the readership.

According to information given by the newspaper, 61% of the readers belong to the middle class and, like other similar tabloids, it has customer loyalty strategies focused on services and product promotion. Furthermore, it has strategies for interaction with the readership through social media such as Whatspp and Facebook.

The newspaper’s sections are: Dia a Dia (Day-to-day), DG Ajuda Você (DG helps you), Espaço do Trabalhador (Worker’s space), Entretenimento (Entertainment), Holofotes (Spotlight), Últimas (Last news) and Promoções (Offers). It also has Fala Leitor (reader’s opinion) and Clube dos Corações Solitários (lonely hearts club) sections. This is how the newspaper defines it’s content: “In Diário Gaúcho you find news about Rio Grande do Sul, public utility information, a lot of entertainment, besides sports and police journalism”, an editorial line similar to other tabloids in Brazil, such as the Super Notícia (MG) and Agora São Paulo (SP).

Despite being a regional newspaper, Diário Gaúcho has the 7th largest circulation for a newspaper and 3rd largest for a tabloid in Brazil, behind Super Notícia (MG) and Extra (RJ).  It’s editorial director is Marta Gleich, who is also editorial director for Zero Hora, and it’s chief editor is Carlos Etchichury. Both newspapers’ editorial departments are integrated, as is common in other communication groups that have both reference newspapers and tabloids – such as Grupo Globo and Grupo Sada.