Daqui

Daqui is a popular newspaper from Goiânia, printed in tabloid format and sold for less than R$ 0.75 in supermarkets, newsstands, bus terminals and in strategic points of the city, with special penetration within middle class audiences with per capita income between R$ 291 and R$ 1064 per month. It focuses on local subjects, with highlights on sports, police and neighborhoods news, besides information on the celebrity world. It was created in 2007, since 2013 it it also published in Palmas, capital of the Tocantins state. In 2016, its circulation was of 91.1 thousand daily copies. With the tenth biggest circulation in the country, it dominates 44.19% of the middle-western market.

It is part of a bundle of printed newspapers by the Jaime Câmara Group, just like the Jornal Popular (that publishes more national news), and that holds 10.43% of the market. Together, they amount to 54.62% of the middle-western market. It invests in interactivity with the reader and in promotions with free gifts distribution. Its digital platform includes the Daqui Radio, the social network Daqwitter and the Daqui passport, strategies to encourage the interactivity with the readers.