This is an automatically generated PDF version of the online resource retrieved on 2024/04/20 at 08:59
Global Media Registry (GMR) & Intervozes - all rights reserved, published under Creative Commons Attribution-NoDerivatives 4.0 International License.
Intervozes LOGO
Global Media Registry

Rede Mix FM

Mix FM radio (106.3) was founded in 1997 in São Paulo by João Carlos di Genio – founder and CEO of Grupo Objetivo, one of the largest private education groups in the country. The Mix FM network, established in 2005, currently owns 22 affiliate stations in 14 States in Brazil.

The station’s programs are the same in all affiliates, but the content is produced locally (musical selections, program’s ordering, news bulletins and information). Each station has their own website and some have local partnerships with other stations and companies.

Directed at a younger audience - the same audience for the group’s education activities - the programming is composed of music, mostly national and international pop.

Their most important rivals at a national level are Jovem Pan FM radio, Transamérica and Band FM. All these networks have a considerable amount of time dedicated to musical programming (with different styles). They differ in the quantity and format of their entertainment, varieties and journalism programs. Mix FM, compared to others, broadcasts more music and has a reduced news coverage time.

Key facts

Audience Share

2.6% (PBM)

Ownership Type


Geographic Coverage

National media

Content Type

free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Objetivo - Grupo Mix de Comunicação


Ownership Structure

Rede Mix FM belongs to Grupo Objetivo. The group is owned by João Carlos Di Gênio.

Group / Individual Owner

Media Companies / Groups

General Information

Founding Year



João Carlos Di Genio - currently the owner of Grupo Objetivo, also has business in real estate and owns farms.


Marcelo Braga


Marcos Vicca


Sede São Paulo: Rua Vergueiro, 1211 Paraíso - São Paulo - São Paulo - CEP: 01504-001 - (11) 2166.1500 -

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

  • Project by
    Intervozes LOGO
    Global Media Registry
  • Funded by