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Folha de S. Paulo

Folha de S. Paulo is the daily newspaper of largest paid circulation in Brazil. Owned by the Frias family, it is described by Grupo Folha as “the most influent newspaper in Brazil” and “best seller newspaper in the country among national daily newspapers of general interest”.

Their editorial line is envisaged by Projeto Folha ('Folha Project'), which was implemented by Otávio Frias Filho in the early 1980s, a period that coincides with the moment when the publication became a reference on the national print media market.

The Frias family only acquired control over Folha da Manhã S.A. in August 1962, when the three Folha brands had already been circulating as a single newspaper called Folha de S. Paulo. Octávio Frias de Oliveira and his partner Carlos Caldeira Filho invited the scientist José Reis, one of the creators of SBPC (Brazilian Society for the Advancement of Science), to occupy the position of chief editor. But the newspaper’s restructuring would happen under Cláudio Ábramo, who previously worked at O Estado de São Paulo. Abramo had worked with Frias at Transaco, a stock brokerage and analysis company that provided services to Folha da Manhã.

Folha de S. Paulo supported the group of events that led to the 1964 Military-Civilian Coup in Brazil, although later they sought to maintain an independent position in relation to the military regime. In 1974, in face of the so called economical “Brazilian miracle”, Folha de S. Paulo stated that the country was “skipping steps, finding shortcuts and entering, without making a fuss, the category of countries with well defined national goals […]. We could say we are today an unequally developed nation instead of an unequally impoverished nation […]. The imbalance in growth preferable to the imbalance in emaciation. The unequal distribution of wealth distribution in growth is much better than the equal distribution of chronic poverty” (3/31/1974).

Later, in 1977, the company decided to suspend all editorials and articles of Folha de S. Paulo as a protest against the imprisonment of journalist Lourenço Diaféria. He had written a chronicle that the military considered offensive of Duque de Caxias, patron of the Brazilian Army. The then Security Secretary of the state of São Paulo, colonel Antônio Erasmo Dias, claimed that the newspaper had “a lot of subversive elements” in their staff, and threatened to frame the company within the National Security Law. The answer from Octávio Frias de Oliveira, Octávio Frias Filho’s father, was to remove Cláudio Abramo from the position of chief editor putting Bóris Casoy in his place, and to remove the column “Jornal dos Jornais” ('Newspaper of the Newspapers'), written on Sundays by Alberto Dines.

Key facts

Audience Share

9.24% (IVC)

Ownership Type


Geographic Coverage

National media

Content Type

Paid content (standard)

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Folha


Ownership Structure

Folha de S. Paulo belongs to Grupo Folha. The group is owned by the Frias family.

Group / Individual Owner

Media Companies / Groups

General Information

Founding Year



Olívio Olavo de Olival Costa, Julio Mesquita Filho, Pedro Cunha, Leo Vaz, Mariano Costa and Artêmio Figueiredo


Luiz Frias - Chairman of the Board of Directors of Grupo Folha and UOL. He is the CEO of the company since 1989.


Otávio Frias Filho – editorial Director of Grupo Folha

Other Important People

Fernanda Diamant, editor of the magazine Quatro Cinco Um and wife of Otávio Frias Filho.


Sede São Paulo - SP - Alameda Br. de Limeira, 425 Campos Elíseos - São Paulo - São Paulo - CEP: 01202-900 - (11) 3224.3129 - .

Financial Information

Revenue (in Mill. $)

2015: R$ 526

Operating Profit (in Mill. $)

2015: R$ 2.6

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information


http://Portal Imprensa. STJ libera site de paródia Falha de S. Paulo. Accessed Oct. 2017


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