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Agora São Paulo

Agora São Paulo is a tabloid owned by Folha Group, released in 1999. It is São Paulo’s best-seller in this segment, reaching an average circulation of 81.170 copies in 2016 – being the eleventh top newspaper with paid circulation in the country.

Just like other tabloids, its content is more connected to everyday life, to service provided to the readers and to sports content, police coverage and varieties. Its texts are short, written in an accessible language. Classifieds are published daily, but on Sundays they receive specific sections on Real State, Vehicles, Jobs and Business.

Besides the printed version, Agora São Paulo is also made available on the internet, at the web address In its online format, the texts are reduced, as a means of encouraging the purchase of the printed edition for the full text, or even the subscription of the publication.

Key facts

Audience Share

2.42% (IVC)

Ownership Type


Geographic Coverage

National media

Content Type

Paid content (standard)

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Grupo Folha


Ownership Structure

Agora São Paulo belongs to Grupo Folha. The group is owned by the Frias family.

Group / Individual Owner

Media Companies / Groups

General Information

Founding Year



Grupo Folha - Luíz Frias and Otávio Frias Filho


Luiz Frias and Otávio Frias Filho


César Camasão


Sede São Paulo - SP - Alameda Br. de Limeira, 425 Campos Elíseos - São Paulo - São Paulo - CEP: 01202-900 - (11) 3224.7909 - .

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

Missing Data

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